A comunicação e o marketing digital são duas áreas que se tornaram fundamentais para qualquer empresa que deseje ter sucesso em seu nicho. Com a evolução da tecnologia, as estratégias de comunicação e marketing digital passaram a ser cada vez mais importantes para que as empresas possam se conectar com seu público e construir uma presença forte na internet. Para ajudar quem quer manter a leitura e as pesquisas em dia, este artigo apresenta uma lista de 50 livros de comunicação e marketing digital. Aproveite!
50 Livros sobre comunicação e marketing digital
Fique de olho: os títulos citados estão com o nome original (em inglês), mas em uma busca rápida você encontra opções de edições traduzidas dos conteúdos abaixo.
Marketing 4.0: Moving from Traditional to Digital de Philip Kotler
Digital Marketing: Strategy, Implementation and Practice de Dave Chaffey e Fiona Ellis-Chadwick
The New Rules of Marketing and PR de David Meerman Scott
Social Media Marketing All-in-One For Dummies de Jan Zimmerman e Deborah Ng
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity de Avinash Kaushik
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses de Joe Pulizzi
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less de Joe Pulizzi
The Art of SEO: Mastering Search Engine Optimization de Eric Enge, Stephan Spencer, e Jessie Stricchiola
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World de Gary Vaynerchuk
Youtility: Why Smart Marketing Is about Help Not Hype de Jay Baer
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content de Ann Handley
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand de Ekaterina Walter e Jessica Gioglio
Influence: The Psychology of Persuasion de Robert Cialdini
The Challenger Sale: Taking Control of the Customer Conversation de Brent Adamson e Matthew Dixon
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses de Eric Ries
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers de Geoffrey A. Moore
Hug Your Haters: How to Embrace Complaints and Keep Your Customers de Jay Baer
Traction: How Any Startup Can Achieve Explosive Customer Growth de Gabriel Weinberg e Justin Mares
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions de Dan Ariely
Permission Marketing: Turning Strangers into Friends and Friends into Customers de Seth Godin
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales de Chris Smith
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies de Chet Holmes
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! de Al Ries e Jack Trout
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement de Daniel Rowles
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters de Joseph Sugarman
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know de Mark Jeffery
Call to Action: Secret Formulas to Improve Online Results de Bryan Eisenberg, Jeffrey Eisenberg, e Lisa T. Davis
The Social Media Bible: Tactics, Tools, and Strategies for Business Success de Lon Safko
Platform: Get Noticed in a Noisy World de Michael Hyatt
The Art of Possibility: Transforming Professional and Personal Life de Rosamund Stone Zander e Benjamin Zander
The Design of Everyday Things de Don Norman
The One Minute Manager de Ken Blanchard e Spencer Johnson
The Big Short: Inside the Doomsday Machine de Michael Lewis
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail de Clayton M. Christensen
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design de Marty Neumeier
Made to Stick: Why Some Ideas Survive and Others Die de Chip Heath e Dan Heath
The Thank You Economy de Gary Vaynerchuk
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback de Dan Olsen
Marketing Analytics: Data-Driven Techniques with Microsoft Excel de Wayne L. Winston
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability de Steve Krug
Purple Cow: Transform Your Business by Being Remarkable de Seth Godin
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing de Danny Brown e Sam Fiorella
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant de W. Chan Kim e Renée Mauborgne
Start with Why: How Great Leaders Inspire Everyone to Take Action de Simon Sinek
The Art of Social Media: Power Tips for Power Users de Guy Kawasaki e Peg Fitzpatrick
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change de Stephen R. Covey
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms de Paul Roetzer
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible de Brian Tracy
The Innovator’s Solution: Creating and Sustaining Successful Growth de Clayton M. Christensen e Michael E. Raynor
The Anatomy of Buzz: How to Create Word of Mouth Marketing de Emanuel Rosen
Os livros citados trabalham uma ampla variedade de tópicos em comunicação e marketing digital, desde estratégias de SEO até a psicologia da persuasão. Independentemente do seu nível de experiência em marketing, essa lista pode te ajudar a refletir sobre o mercado e pensar sobre sua atuação como profissional da área.
Curtiu o conteúdo? Aproveite para compartilhar essa listinha com a galera do mercado!
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